However, when you’re quickly trying to mock up new work prior to approval, there’s an efficiency to working quickly with RGB. And you’ll never have the ease and accuracy of starting with Pantone. Trying to match from RGB, you might have a difficult time finding a closely aligned CMYK colour that will match when you print it. Therefore, the RGB colour shown on screen is the closest approximation to what the printed Pantone and CMYK colours should look, and you should never colour match on screen to a Pantone or CMYK value, which you can see are brighter and less saturated on screen than the rich colour that should print, as represented by the RGB colour. While the RGB should match the printed Pantone and CMYK colours. When printed, the Pantone and CMYK should closely match on paper. To illustrate how different colour values look on screen vs when printed, here is a precisely matched colour for Pantone 107C as shown in Illustrator when using the Pantone palette chip and Pantone conversion values for CMYK and RGB. An approximation that will also closely align with the on screen RGB conversion from Pantone. If the printer won’t use Pantone or it becomes cost prohibitive, you can use the Pantone conversions for CMYK to get the closest approximation when printing. Pantone identifies specific conversions for cyan, magenta, yellow, and key/black (CMYK) and red, green, and blue (RGB) based off their original Pantone colours. With these specifications in place, printers can achieve absolute accuracy with the Pantone ink formula. The approach to take to achieve colour consistency is to begin with Pantone colour chips. From your logo and identity, to colour selections on screen or in print, colour consistency is an important component to keep in mind when marketing your business.
In order for your customers to recognize the ongoing theme, character, and objective of your business wherever they are, consistency is key.
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